Today’s a Great Data Look at Numbers
We received 238 responses to our 2025 Member Survey. That response rate is greater than 45%, which is outstanding! We asked a lot of questions - 22 - and the average respondent answered a whopping 85% of them. Thank you for spending time and effort to contribute your thoughts. These response rates make it clear that Members care deeply about Woodland Hills, and no other takeaway could be more important than that one.
The survey responses illustrate that what makes Woodland Hills special also makes it tricky: It’s an all-ages club. It’s for everybody!
Like the members of any multigenerational family would, we Club Members benefit from getting the chance to look at life from each other’s point of view while we’re at Woodland Hills - to walk (walk!) a mile in each other’s flip flops. When our minds and hearts are open, we can have fun reminiscing, or dreaming, or trying something new. We also have the honor of looking after each other, and keeping each other company. Every one of us has a valuable perspective to share, and we each have a vital role to play.
We each sometimes get things exactly the way we’d choose, at Woodland Hills, and we each sometimes get things the way somebody else prefers. Most of the time, we each give a little and get a lot in return. Asking ourselves a few questions when we have the impulse to complain about another Member’s actions - Why might this be happening? How might someone be benefiting? and Is it really a problem or is it just not my preference? - can help us share our space with each other mindfully and peacefully. Woodland Hills is not a one-size-fits-all community, but there’s definitely room for everybody. When we’re courteous and considerate of each other, we all fit right in.
Now for the numbers! Of our self-report survey respondents, 96% are Primary Members (adults holding either Full or Associate Memberships). More than 96% of respondents rated their overall satisfaction at two or three stars out of three!
Demographics & Attendance: 69% live in a household with at least one person younger than 18. 69% joined Woodland Hills three or more years ago. 74% are part of a household from which someone visited between five and 30 times. 17% visited more than 30 times!
Behavior: 75% participated in Open Swim. 61% used at least one Guest Pass. 47% took part in Adult Swim during an Open Swim period. 45% participated in Ball Time during an Open Swim period. 23% attended small, non-registered gatherings. 17% attended registered, Member-hosted parties. 13% attended Evening Lap Swim (which was reserved for Members 18 or older this year). 10% attended Morning Lap Swim (which was reserved for Members 18 or older this year). 10% attended Swim Meets. 6% were employed at Woodland Hills. 5% took Group Swimming Lessons. 4% took Private Swimming Lessons.
Usage: As for our facilities and amenities, 99% used the main pool. 90% used the chaise lounges. 86% used the chairs and umbrella tables. 66% used the diving board. 57% used the slide. 49% used the tennis/pickleball court. 42% used the wiffleball/kickball field. 40% used the pavilion. 40% used the wooden picnic tables. 39% used the showers. 36% used the shuffleboard courts. 34% used the drinking fountain at the gatehouse. 32% used the basketball court. 29% used the volleyball/newcome net. 27% used the ping-pong table. 24% used the gas grills. 23% used the gazebo. 18% used the wading pool. 15% used the chess setup. 15% used the pergola. 13% used the bocce court. 11% used the bike rack. 10% used the cornhole setup.
Dining: 83% brought their own food and beverages at least once. 62% ordered food delivery at least once. 50% purchased food from a food truck at the Club at least once. 84% find food trucks fun and convenient. 20% prefer when food trucks visit at midday. 17% prefer that food trucks visit in the evenings.
Music: 51% enjoy it, all the time, when recorded music is played via a Club-wide sound system. 25% would prefer that there be music times and natural-sounds times, alternating on a regular schedule (like the way Ball Time and Adult Swim alternate, for example). 21% would like the volume to be lowered when the Club plays recorded music. 5% don’t like it at all when the Club plays recorded music.
Events: 34% prefer it when special activities are offered during regular hours, rather than the Club’s hosting big events. 32% attended at least one Raft Day or other Club event. 30% aren’t interested in Club events or activities at all. 25% enjoy big events at the Club. 21% have never attended a Club event. In terms of favorites, 43% said Independence Day. 33% said Raft Days. 28% said Glow Night. 19% said the Dive-in Movie. 19% said the Pig Roast party for adults.
Activities: 26% would enjoy a pay-as-you-go Aquatic Aerobics class. 21% would enjoy a pay-as-you-go Yoga class. 16% would enjoy a Cards & Games club. 14% would enjoy a pay-as-you-go exercise class outside the pool. 13% would like to have a private Membership Directory. 12% would enjoy a Book club. 8.4% would enjoy a Chess club. 7% would enjoy taking pay-as-you-go swimming lessons for adults, and/or joining a swim league for adults. 6% would enjoy participating in a play group for families with young children.
How do these responses correlate with Member demographics?
Elementary-age families (households with kids but only kids who are 7-11 years old) are our most engaged demographic. 26% visited 31 or more times (our highest super-user rate). 0% visited fewer than 5 times. 96% used the diving board. 93% participated in Ball Time. 85% used the slide. These households hit the sweet spot - with kids who are old enough to enjoy all our facilities independently, and still young enough to want to be at the Club all the time (rather than their having a lot of competing summer interests). Families in this super-user group are our Members who are getting the most bang for their buck.
Households with no kids (34% of respondents) reported the highest dissatisfaction rate among all groups, at 9%. 62% participated in Adult Swim during Open Swim hours (vs. 28-44% for households with kids). 34% would like for the Club to play recorded music all the time (which makes them our lowest-rate group with this music preference). 13% don't like it at all when the Club plays recorded music (which makes them our highest-rate group with this music preference). 23% have never attended any Club events. Many in this group had children at home with them when they joined Woodland Hills, but now that their kids are adults, the Club means something different to these Members.
Only 8% of our households with kids but only older kids are super users (having visited 31 or more times). 12% visited fewer than five times. 44% participated in Adult Swim during Open Swim. The Members in this group seem to be caught between kid restrictions and adult amenities.
Our households with kids in multiple age groups have the most complex scheduling needs. 69% support exploring the feasibility of extending our season’s dates and/or hours (which is our highest rate of any group, on this subject). 24% support Lap Swim access for those younger than 18 (which is our highest rate of any group, on this subject). 34% support authorizing people younger than 18 to supervise younger kids (which is our highest rate of any group, on this subject). 26% support appointing a youth Board liaison (which is our highest rate of any group, on this subject). The members of this group visit frequently; less than 3% visited the Club fewer than five times. Providing flexibility seems to be key for families with kids in multiple age groups. Just like our Woodland Hills community as a whole, their own families are made up of people with age-diverse needs and preferences.
Our families with only young children have a 0% dissatisfaction rating, and 0% of them visited fewer than five times! 88% find food trucks fun and convenient (which makes them our group with the highest food-truck favorability rating). 63% favor playing recorded music all the time (which makes them our group with the highest pro-music rating). 80% expressed interest in forming organized play groups. These families seem to like amenities that make it convenient and fun to stay at the Club for long periods of time when they visit. Once they manage to get everybody here, they want to be able to stay and play.
How do these responses inform Board actions?
Response-related Action Items Completed This Month:
Write and implement a coordinated communications policy and plan, aimed at inviting, involving, and informing - clearly, thoroughly, and well in advance
Build a simple Feedback Form, with an anonymous-response option, for gathering Member input on a continuous basis (here)
Update our Web site, and make it more streamlined, welcoming, helpful, and friendly - as well as more intuitive to navigate (here)
Resolve confusion related to our Facebook page, and begin boosting engagement (here)
Set up a comprehensive Club Calendar that allows users to filter events by category, and which enables users to add Club events to their personal calendars (here)
Start a blog for sharing news and updates, The WHistle (here)
Create an optional Membership Directory (here)
Facilitate merchandise sales by setting up a shop on our Web site and implementing a fee-free, online payment platform (here)
Encourage volunteering among Members (here)
Invite longtime Members to share Woodland Hills stories, photos, and memories (here and via email)
Response-related Action Items in Progress:
Analyze responses to our 2025 Member Survey, discussing key themes, conflicts, and requests - such as seating, shade, teen-inclusive policies and rules, Guest Passes, and cultural tension relating to the age diversity within our Membership
Conduct feasibility studies regarding wish-list items such as extending our season and/or hours, taking on capital improvement projects, and expanding food-and-beverage offerings
Identify food trucks, and local food-delivery options, that will donate back a portion of the profits that they earn on visits to the Club
Schedule and publicize activities, special dates, swim meets, session dates for swimming lessons, dates with irregular hours, and visits from food trucks
Set up a structure and process for enabling Members to lead classes, play groups, and clubs
Identify, plan, and execute necessary and selected Club maintenance projects
Build and share a formal framework and calendar for organized volunteering
Audit our CommunityPass records to remove any obstacles keeping Members from receiving Club email messages
Create a Woodland Hills History blog post or Web page, Deep Dive
Give our swim team a mascot and logo
Explore making Wi-Fi access available to Members, on Club property
Identify and implement the optimal sound system and programming for addressing the Club’s acoustical, functional, and recreational needs and goals
Examine and improve Member-experience pieces like applying to join, onboarding, paying dues, checking in, purchasing and redeeming Guest Passes, enjoying fulfilling visits as a person with disabilities, viewing the Club rules and calendar on printed signage, taking a deep-water test and visibly signifying whether or not you’ve passed that test, registering and paying for - or leading - activities and events, getting to know employees, volunteering, planning and hosting small parties at the Club, reserving and using “outside the fence” recreational facilities, and viewing the Club’s unscheduled-closings status (relating to inclement weather conditions, etc.)
Sound good? Let us know!